Keeping in view the world class interior design and construction services provided by Amer Adnan Associates™ in Pakistan, quite a few media organizations have invited the chief executive officer of AAA Mr. AmerAdnan to visit their premises and enlighten public as regards the role of construction and interior design industry across residential and commercial projects in the 21st century and also about the future of architectural and interior decoration industry in Pakistan.

On Friday, 18th September 2014, City42 which is one of the leading television channels of Pakistan invited CEO of AAA Mr. AmerAdnan to appear live on their morning show and let people know about the emerging trends in interior designing as well as usual demands of people across the country. Below are the details of this conversation:

City42: Ten years back, you were living in United States; what made you come back to Pakistan all of a sudden and start interior decoration business here?

AmerAdnan: I had the passion of interior designing since long and had always wanted to come back to Pakistan to serve my country. For that reason I decided coming back to Pakistan along with my wife and children in the year 2005. After coming back I formed Amer Adnan Associates in the same year and today we pride ourselves in being rated among the top 5 interior designers in Lahore. We are covering the entire Punjab region including Lahore, Sialkot, Multan, Okara, Kharian and many other cities for commercial as well as residential projects.

City42: If we talk about the awareness of interior designing among common people, do you think people in Pakistan by this time, are willing to pay a consultant for designing of their residential or commercial projects? How much difficulty do you face in this regard?

AmerAdnan: Yes, of course! Majority of the people in Pakistan are not yet inclined towards hiring the services of a professional consultant for interior designing and décor of their residential or commercial projects. This awareness lacks more in residents of Lahore as compared to those living in Karachi and Islamabad.

City42: What kinds of requirements are put forth by your clients for their residential or commercial projects?

AmerAdnan: Well, let’s take an example of a residential project. There are families in Pakistan where the wives cook food; they would require a bigger dirty kitchen and a smaller main kitchen. Some families are insistent towards constructing separate drawing and dining rooms. Besides, there are families who have recently moved from villages; they would require verandas and courtyards. So, the requirements vary, depending entirely on the clients’ lifestyle.

Furthermore if we talk about design layout, we have many clients who are more insistent towards extravagance and pomp whereas others ask for a practical and straight-line house which is simple yet elegant. For the former we make use of wooden ceilings, versace tiles etc. whereas for the latter the designing process is totally different.

City42: Doesn’t it get tough for you to convince the clients when they demand for the type of tiles, color shades and other stuff in their home, that you know is going to ruin the entire design layout? How do you convince them?

AmerAdnan: Yes, indeed! It is a very challenging task to convince clients at such instants. In fact, it’s like starting a new business each time we get a new client.

City42: How do you convince your clients who request to have a look at your previous work?

AmerAdnan: We show them the presentations of our previous projects on computer. Whereas for the others who demand having a look at the real things; we arrange their visits to our projects which are heading towards completion, for their satisfaction.