Ever walked out of a retail store with way more than what you had originally planned to purchase? Big retail owners certainly seems to know how to sway the shoppers. It is why they pay great heed to store designs, so they can tempt us to buy more from them.
How they manage to do this?
Here are some useful retail store layout tips by AmerAdnan Associates that can aid you design a retail store to influence shoppers to buy more from you.
1: Make That First Impression Count
A striking display up front can slow down any potential buyer. Sadly, only a few pay attention to this. As a result, majority of the shoppers hurries through the store and purchase little. Noticed how StoneageJeans’ flagship store at M.M Alam Road, Lahore sets up sale items at its entrance. Something that ceases customers and force them to see or try a product from the display.
However, avoid using high shelving up front. It’s bad for business as it blocks the view of the rest of the store. Moreover, if the customer doesn’t like anything from the first set of rack, he or she might leave without buying. It is for this reason a professional interior designer in Pakistan would always encourage you to use lower shelving and shorter pegs. WHY?
This makes the outlet look full without having to stuff too much merchandise. At the same time, it allows shoppers to see farther into the store.
2: Create Appealing Displays
Many small retailers often fail to create interesting displays. Consequently, they fail to grasp customers’ attention and communicate their store’s image. Retailers can generate interest by using a bright single color such as the one showed in the image below.
It clearly shows how bright display areas in the high-end footwear shop are standing out from the distressed wood planked floor and dark ceilings. More importantly, how retailer has avoided cramming the items together in the displays, to evade cheap look.
See how high-end jewelers like Solitaire and Damas showcases a few items in their displays, conveying they are special.
3: Avoid Uninterrupted Aisles
An interior decorator in Lahore, who has studied shopping patterns, will warn you to create uninterrupted aisles. WHY? Because customers skip over about 20% of the merchandise in the store due to long and uninterrupted aisles.
Take a cue from ChenOne or other big-box stores, where stopping points are created in the midst of long aisles. This gives customers the chance to stop at various displays and buy products or items that are not a part of their shopping plan.
4: Create Interesting Spaces
Study has revealed that people are attracted to U and round shapes. Try using these shapes to make your customers stop at different displays. For instance, you can place a circular table or use a U-shaped background that will make the low wall and its small sides extend forward and behind it.
These interesting shapes will make people want to stop and checkout the space. Retail stores that deals in apparel can greatly benefit from this technique as they can put partial U-shaped walls behind mannequins on specific displays.